In the Fall of '16, via Edelman (Communications Marketing Firm) Ben Cawiezell video edited content for Samsung 837 NYC's social media such as Twitter, Instagram and Facebook accounts for an event premiere of the VR commercial "Scent of a Dream" featuring Kate Moss.
Located in the heart of the Meatpacking district in NYC, Samsung 837 combines art, fashion, technology, and sport in unprecedented ways. It’s not a store, but a new kind of place filled with ideas, experiences, and Samsung’s cutting edge devices.
Samsung 837 is where anyone can try out virtual reality, take part in interactive art installations, and see a larger-than-life, three-story screen. It’s home to live music performances, exclusive screenings, and radio recordings.
The space was designed by WonderWall Inc. and features an amphitheater area, VR tunnel, DJ booth, customer service and workshop area, and café.
This New York Fashion Week SS17 brings you the experience of the year from the World's no. 1 makeup artist, Charlotte Tilbury. 12pm-5pm Join us for Makeup Stations, Lip Reading, Dream Reading and the revolutionary Scent of a Dream virtual reality experience, featuring Kate Moss. 6pm-8pm This VIP evening event offers all of the great Charlotte Tilbury immersive experiences.
#ScentOfADream #NYFW #837NYC